Tourist Attraction and Price Perceptions on Intention to Revisit: Mediator Consumer Satisfaction

Abstract

Study This aim for know influence Power pull tourism and perception price to interest visit return with satisfaction consumer as mediation in the Pandara Kananga Culinary Center Area, Ternate City. Approach quantitative. Population in study is tourists who have visit area Pandara Kenanga culinary delights. Minimum number of samples used is 105 items. Data collection using method observation direct, interview, and sharing questionnaire in a way direct. Analysis techniques used​ in study This is analysis track with use SPSS 16 application as statistical test tools. Research result This showing that: (1) Influence Power pull tour to interest visit return, have positive and significant influence​ to interest visit. (2) Influence perception price to interest visit back, no there is influence positive to interest visit return. (3) Influence Power pull tour to satisfaction consumers, have influence positive and significant to satisfaction consumer. (4) Perception price to satisfaction consumers, have influence positive and significant to satisfaction consumer. (5) Influence satisfaction consumer to interest visit return, have influence positive and significant to interest visit return. (6) Satisfaction consumer role as an internal mediator influence Power pull to interest visit return. (7) Satisfaction consumer role as an internal mediator influence perception price to interest visit return.